REVEALED – Google Gives 68% of Adsense Revenue to Adsense for Content Publishers

Till today, Revenue sharing of Google Adsense was not officially stated and that’s why there were lot many speculations on Internet about the same. But today Google’s Product Management, Vice President Mr. Neal Mohan posted an update on Adsense blog announcing or sharing the revenue share of Adsense for Content and Adsense for Search product with Publishers. 68% of total advertisement revenue of Adsense for Content goes to Publishers account and rest 32% remains with Google for enhancement of system as well as revenue for Google. For Adsense for Search, Google gives 51% to Publishers and keeps 49% with itself. This transparency from Google will definitely add value and extra Publishers to their Adsense service which is one of the best CPC (Cost per Click) network.

As per the official announcement,

For Adsense for Content Publishers

AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites. The remaining portion that we keep reflects Google’s costs for our continued investment in AdSense — including the development of new technologies, products and features that help maximize the earnings you generate from these ads. It also reflects the costs we incur in building products and features that enable our AdWords advertisers to serve ads on our AdSense partner sites. Since launching AdSense for content in 2003, this revenue share has never changed. 

For Adsense for Search Publishers

We pay our AdSense for search partners a 51% revenue share, worldwide, for the search ads that appear through their implementations. As with AdSense for content, the proportion of revenue that we keep reflects our costs, including the significant expense, research and development involved in building and enhancing our core search and AdWords technologies. The AdSense for search revenue share has remained the same since 2005, when we increased it.

What is Adsense for Content and Adsense for Search?

Adsense for Content are ads appearing on a website which is using Google Adsense for monetization. You can see 336 x 280px, 300 x 250px ads or 468 x 60 or in different sizes where you can see “Ads by Google”. These ads are served from Google Adsense server for which Advertisers pays to Google thru AdWords service. and Adsense for Search is the Adsense ads appearing on the search result page of a website using Google’s Custom Search. You can try searching a keyword on this site and see ads appearing on top and bottom of the search result. 

Also Read: Google Adsense Section Targeting to Increase CTR and eCPM

As per today’s announcement, Google is not going to change the revenue share in next few months but that may change depending on the maintenance cost from Google’s side. In next few days, Publishers ca see revenue sharing stat in their Adsense dashboard.

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Publishers Can Prevent Unwanted Ads On AdSense

If a website owner don’t want to show his competitors advertisements on his website or blog because of the obvious reasons then he can prevent those ads by using Adsense filters. It is also useful when you don’t want to have low paying ads from Adsense on your blog.

To use the Adsense Filters, login to your Adsense account and click on “AdSense setup” tab. There you will see “Competitive Ad Filter” tab where you will have to enter the URL of your competitor who has started AdWords campaign for his company. There are two ways to provide the URL to be banned on your website,

1. Provide the advertisement destination URL and save the changes. Never use your own website to check the destination of an Ad as it is a violation of Google AdSense Policy. Use other’s website from same category where that particular ad appears to check the final destination i.e. Ads owner website’s URL.
2. If you don’t want to check the destination URL or you want to block only a particular advertisement from your competitor, then provide the URL of the advertisement over “Competitive Ad Filter” box.

There is a concept of broad and specific URL. When you want to block only the advertisement of the forum section of your competitor’s website, then provide the destination URL as www.forum.domainname.com, this way you can block a specific part of advertisement from the competitor. But if you provide the URL as domainname.com, then it will cover all the sub-domains and pages from competitor’s website and will not show any of the Ad from his AdWords account.

Go ahead and start filtering your AdSense Ads to show specific advertisement to your visitors. We have already discussed other ways to optimize AdSense to increase revenue.

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How to block Google AdSense Ads with Adblock Plus on Mozilla Firefox

If you are using a slow connection to browse Internet, then you may try Ad blockers to avoid loading advertisements on web pages. Firefox users can try “Adblock Plus”, a free to use add-on to disable ads. But once you will install this add-on, it will keep loading the Google AdSense ads and to block those ads, you will have to add a new filter in Adblock Plus. Here is how you can add filter for Google AdSense to block those ads.

Also read – How to block or disable YouTube Ads

Important – As a blogger, I do not encourage to block ads as that is the main source of income for us. Earning from ads keeps us alive and charged up to come up with new posts and tutorials for you.

To block AdSense ads with Adblock Plus,

- Install Adblock Plus add-on on Firefox

- Go to the Adblock Plus “Preference” window by selecting the “Preference” link from menu

- Click on “Add Filters” button on the window or under the Filters option tab

- Add a new filter as “http://pagead2.googlesyndication.com/pagead/show_ads.js” and save changes

Now you can reload the same webpage and see whether Adblock Plus blocked the AdSense Ad on the website. Advertisement by Google uses IFRAME to load the ads on webpages, and now those IFRAMEs will not get loaded while loading the page

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4 Ways To Avoid Ban by Google for Testing Site Template with Adsense Code on Localhost

Lot many webmasters and designers worry about testing a test or offline site with Google Adsense code on localhost. They do test the design changes for many times on localhost which turns into lot many impressions of Adsense ads on the offline or “under construction” site. As per the TOS of Google Adsense, you should not use Adsense code on “Under Construction sites. Adsense Codes should be there on live sites only. In case you accidently click on those served ads while testing the site, it may lead to get Adsense account banned from Google. If you are testing your site locally usingWAMP, XAMP, LAMP or any other platform, you should avoid using the Adsense impressions or even code in the template. To avoid the Adsense account ban for these issues, you can try below ways to complete your template, design changes testing.

Use Screenshots of Adsense Ads from Live Site

Best way of testing a site design changes with Adsense layout is to put the screenshot of Adsense ads on the same place where Adsense code is located on live site. If you are planning to add new “Adsense Size” ad then go to any website which is using that layout or your can take screenshot from Adsense Sandbox. This way you can avoid any impression of Adsense ads on test site while testing it.

Install AdBlock Chrome Extension or Firefox Add-on

You should not click on ads running on your own site whether it is a live site or test site. To avoid any hit on localhost sites, you should install “AdBlock” Chrome Extension or Mozilla Firefox add-on. AdBlock blocks advertisements from Google or other network to appear on the browser. So this will also help you ion avoiding any accidental hit on Adsense ads.

Test Template Without Adsense Code

Basic way to avoid any penalty is to remove the complete code of adsense from the site. You can keep the DIV section of the adsense ad area on HTML part. Test your site changes and add Adsense code at the time of upload.

Use “Ozh’ Who Sees Ads” plugin on WordPress Sites

If your test site is on self hosted WordPress platform, then you can use “Ozh’ Who Sees Ads” plugin to control the visibility of Adsense or other ads. Thru this WordPress plugin, you can set the option to avoid any impression of adsense ad on site template to appear while testing. This plugin is having lot many ad visibility option for live sites as well but you can customize it for avoiding any ban from Google for Adsense TOS violation.

Also Read: How To Increase Income Thru Adsense By Doing Simple Changes

Back in 2009, people were used to use google_adtest = "on" for the test sites but now this features is no longer available. As per the TOS of Adsense, Publishers are not allowed to make any changes in the Adsense Code. So don’t use google_test = “on” while testing your site. To avoid penalty or ban from Google for wrong implementation of adsense, use any of above 4 ways while testing your site on localhost. 

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Don’t click on your own blog’s Adsense, may affect the CTR

At that When you are testing the layout of your own blog or website which is having Google Adsense code, at that time you are loading your page many times and requesting for ads thru google at the same time. As google is not aware that you are testing your site, so that will be counted as a fresh page load but from the same IP. That will affect the CTR or your Adsense account.

Even if you do the same for many times, Google might penalize your account for click-fraud. To avoid these things for your blog, follow the below precautionary measures:

• Remove the Google Adsense code from your blog at the time of testing
• Add another line to Google Adsense code google_adtest = “on”;
• Modify the value of google_ad_client to something like “pub-googleIamTesting”
• Instead of Adsense code, use static image of the google ad to check the layout.

Otherwise contact Adsense Team with your query.

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How To Place Google Adsense Ads On Free Blogger Blogs On Single Click

Blogger is a free blogging platform from Google where one can start a blog within 5 minutes without any investment. Once you started blogging on a particular niche of your choice, why don’t you try to monetize that blog using Google Adsense.

You can insert Google Adsense Ads on Blogger blogs on a single click. To do that, you need to have aGoogle Adsense Account. You can enrol for Google Adsense account using same ID and Password of Blogger i.e. Google Account. Once you will enrol to a Google Adsense account, you will get a PUB ID over there. You can see your PUB ID at below location,

Google Adsense ==>  My Account ==> Account Settings ==> Property Information

[ad#Google Adsense-1]

Now login to your Blogger account and then go to the “Monetize” option. Choose the layout in which you want the Ads to appear. i.e. you can choose whether you want ads in Sidebar or Posts or both. Placement of Ads on proper location is very much effective in monetization, so place Adsense ads by doing some kind of analysis. Click on next and then you can select the Google Adsense Account from there. They will also show you the PUB ID over there, Always confirm that the PUB ID shown over there is yours only. PUB ID is like Account Number of Bank Account, So the Adsense income will appear in the PUB ID used for showing Adsense Ads. Save the changes, and go to your Google Adsense Account. Since your Ads are getting served on Blogger blogs which is treated as Partner Website as it belongs to Google. You will have to approve the partner website access for your Google Adsense ads to show those Ads on Blogger. There is no risk associated with this step.

To approve the partner website access request made by Blogger, follow the below steps,

Google Adsense ==> My Account ==> Account Access ==> blogger.com

Once you will approve the request, you can visit your blog where Adsense Ads started serving with your blog content. Google Adsense is a CPC kind of advertisement where you will get paid whenever any visitor will click on the ads served on your blog. You can track the Adsense income on your blogger account itself by clicking on the “Monetize” option.

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